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The rise of augmented reality

Augmented Reality (AR) is a relatively new term to most people, but one that is of great importance to business and other industries. What exactly is augmented reality? Augmented Reality in Dubai is an interactive experience in which computer-generated perceived information, usually across multiple sensory modes, such as visual, audible, tactile, proprioceptive and olfactory, is enhanced by computer-perceived selective real-life input, usually through the human eye. In short, it is a way of combining the computer and the physical world.

Smartphones, wearable technology, automotive and robotics in UAE are driving the augmented reality forward with their use of image capturing and video streaming. The development of high-tech image capture and videos have made augmented reality feasible and easy to use for end-users, even if they are not “techies”. For example, a person can use his iPhone or Android phone to capture a moving image of a speeding car, take a video of themselves performing a Tai Chi movement, or scan a photo of their friends. The image is real time, however the user is not able to act on or respond to the stimulus until after the camera has seen to that particular stimuli. This can be useful in certain situations where the user needs instant feedback, but where the information must be analyzed first.

Smartphones are the most common platform used for augmented reality experiences. Android, however, is fast becoming the leader in smartphone augmented reality development. The ease of use for Android phones, coupled with the large database of libraries and developer tools available, allows users to build smartphone apps that integrate with augmented reality devices. For instance, the popular “Floating Camera” application developed for the LG Optimus Mobile Phone allows users to view a scene through the perspective of an ATV or snowmobile. This is done simply by tapping the “scene” on the Android home screen, and dragging the camera around the scene with the fingers to pan and zoom.

Mobile operators are taking the augmented reality experience one step further with armband GPS apps. These devices, which include Google Earth and Google Maps, allow users to view locations on the ground in augmented reality. Users simply wave their hand over the device, which identifies a location on a map, and then points the user’s smartphone camera toward it. The device merges the real world with the virtual world when viewing certain areas on the map. Newer smartphones from AT&T, Sprint, Verizon, and other providers include argon technology as part of their hardware.